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SRK soon responded by thanking Netflix:
Yes, you read it right! Netflix has become the global home to the Badshah of Bollywood. Netflix has signed a long-term deal with Red Chillies Entertainment that will give millions of Netflix viewers across the globe the exclusive access to SRK's past as well as upcoming films. Here is what the Twitter handles of Nexflix US and Netflix India tweeted:
SRK soon responded by thanking Netflix:
This is a first for any Indian production house to sign such a major deal with the web streaming giant Netflix. The first SRK film that will stream on Netflix is Dear Zindagi, which also stars Alia Bhatt and Kunal Kapoor. Going forth, Netflix subscribers in India and around the globe would have an exclusive video-on-demand access to Red Chillies Entertainment films. This includes the old titles as well as the new films that will release in the coming three years. The agreement is being seen as a major surge for Red Chillies Entertainment in the global arena. It also means that SRK fans across the group would no longer have to wait indefinitely to see the superstar's latest films.
So basically SRK fans world over are really up for a grand treat. They will not only be able to stream Dear Zindagi but would also have access to the superstar's biggest blockbusters such as Om Shanti Om, Happy New Year, and Dilwale.
Here's what Ted Sarandos, Netflix Chief Content Officer, had to say about the deal: "Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage. His monicker 'King Khan' speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide".
SRK too was quite upbeat about the prospects of Red Chillies-Netflix deal: "Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are."
Red Chillies - Netflix deal marks a new beginning as far as Hindi cinema's global prospects are concerned. Bollywood enthusiasts spread across the world would certainly love to see more production houses sign such deals in the days to come.
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