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In a first of its kind partnership in the industry, Flipkart,
India’s leading e-commerce platform, and Hotstar, India’s leading streaming
platform, today announced the launch of Shopper Audience Network, Flipkart’s
new ads platform that allows brands to connect with customers through
personalised TrueIntent video ads on Hotstar.
Developed by Flipkart, Shopper Audience Network uses
deterministic audience-based insights to help brands connect with users by
leveraging Flipkart’s understanding of users’ purchase journey and the massive
scale of TrueIntent video ads. It will help serve personalised advertising to
over 150 million users across hundreds of categories.
In addition to providing brands a holistic view of their
consumers, the platform will also provide them the right tools to better
attribute and measure the impact of their digital ad spends. This partnership
ties in with Flipkart’s ambition to be a leading digital ads platform in India
and the partnership leverages Hotstar’s huge momentum in the video ads market.
Speaking about this partnership, Prakash Sikaria,
Senior Director, Flipkart, “Understanding our
customers better than anyone else has always been one of Flipkart’s core
strengths, and these insights help marketers in their ad journey, on our
platform. This partnership further leverages the intent-based understanding and
couples it with Hotstar’s platform to create an unparalleled offering in the
ads industry in India.”
Commenting on the development, Prabh Singh, EVP,
Hotstar, said “In Hotstar, marketers today have access to a
large scale audience that is deeply engaged and paying attention. Brands that
advertise on Hotstar are seeing the power of that engagement. The partnership
with Flipkart will build on this proposition and provide marketers an
opportunity to connect the dots to hundreds of product categories on Flipkart.”
The Hotstar video platform’s three key components - a canvas of
high-quality content, innovative ad formats and a sticky and affluent audience
- when powered via Flipkart’s customer insights come together to create a
compelling platform for any brand to talk to its consumers. This platform
provides a highly optimised and measurable, brand safe environment for all
advertisers - addressing a big gap that marketers have been seeking to fill for
some time.
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