A Potpourri of Vestiges Feature
ShemarooMe aims to reach out to these masses even beyond metros whose
content preferences are not limited to the niche English speaking consumer.
With customized offerings on the slate, ShemarooMe will suit the different
content preferences of every Indian. It will have seven distinct categories on
offer - Bollywood Classic, Bollywood Plus, Gujarati, Kids,Bhakti,Ibaadat and
Punjabi and will give consumers the freedom to pick and choose the categories
of content and pay for them separately.
Shemaroo Entertainment Limited, launched
it’s Over the Top platform ShemarooMe in
the presence of new age Bollywood sensation Tiger Shroff, in Mumbai. ShemarooMe
is a comprehensive app for the Indian market with a diverse and exclusive
content offering for an audience looking for Indian video content across Bollywood,
Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.
ShemarooMe aims to celebrate the
fans who cherish the opportunity to watch their favorite content over and over
again, relishing every dialogue and memorizing every scene till it's etched in
their hearts. It aims to address the needs of the everyday Indian from across
the country who are comfortable in their native language and connect with their
intrinsic taste of masala content that they have built over years. According to a
Google-KPMG 2017 report, 75% of India’s internet user base will consist of
Indian language internet users by 2021. It goes on to mention that India which
had nearly 300 million smartphone users in 2017 is only going to have larger
growth prospect with the number expected to cross 440 million by 2022.
Speaking on the occasion of the grand launch, Mr. Hiren Gada, CEO,
ShemarooEntertainment said, “This is a big leap for Shemaroo. As a company
we have always understood the real pulse of the Indian audience and our history
is a testimony to that. While Bollywood - both classic and contemporary - is
our core strength, we aim to bring a rich and diverse offering far beyond that
for the underserved consumers and definitely do more to sustain the nostalgia
economy.”
Bollywood celebrity, Tiger Shroffwho graced
the occasion added,“Shemaroo has been an indispensable part of my childhood
and growing years. As a child, I remember watching the movies I’ve loved
watching over and over again.Today, I am happy that Shemaroo now gives me the
opportunity to watch my all-time favorite Bollywood movies. I am a true-blueBollywood
fan and ShemarooMe is a tribute to the asli
fan
across India.Shemaroo has a grip on the pulse of the Indian consumers and can
cater to the demands of every generation with its never-ending list of rich
content and I am super excited to be present here.”
Zubin Dubash, COO, Digital, Shemaroo Entertainment Limited, said, “Through
ShemarooMe, we wish to pamper Indians with great content that can be watched
over and over again. Great content needs greater technology. Our content is
offered on a state of art, robust platform, with a road map of features to woo
our audiences. From live to linear to VOD content, we have all forms of
consumption options available for our customers. We will be expanding our OTT
distribution through strategic partnerships, to offer
exciting content across multiple platforms catering to the target audience and
we do hope this is cherished by our audiences who have supported us for over 55
years!”
Consumers
have the option to buy individual packs piece meal or the all access pack of
ShemarooMe. Introductory pricing Individual category plans cost - Rs. 49/ month
or Rs. 499/ year. The All access plans cost Rs. 99/ month or Rs. 999/ year.
Consumers
can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/.
It is user-friendly and customizable, making it a great choice for consumers and
their families.Very soon, ShemarooMe will introduce a slew of interesting
regional content.
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