A Potpourri of Vestiges Feature
Today, internationally acclaimed actor, fashion icon
and mental health ambassador from India, Deepika Padukone and Instagram
announced a unique initiative, wherein the actor has exclusively curated a
‘Wellness Guide’ on Instagram, as part of the ongoing global Mental Health
Awareness month. The ‘Wellness Guide’ is Instagram’s new feature to keep people
inspired during these tough times.
‘Guides’, from Instagram, is a new way to easily
discover recommendations, tips and other content from your favorite creators,
public figures, organizations and publishers on Instagram. With many people
struggling due to the COVID-19 pandemic, ‘Guides’ will first be focused on
wellness and mental health content. Globally, Instagram is enabling public
figures and creators to connect with expert organizations to share resources
during this time, and for India, it is Deepika Padukone, along with The Live
Laugh Love Foundation, that has curated this guide.
Deepika
Padukone,
who recently received a Crystal Award at the World Economic Forum (WEF) Annual
Meeting 2020 for her leadership in raisingmental health awareness, said, “I am sure we all agree that the past
several weeks have not only been exceptionally unusual but also very difficult;
uncertainty about the future, loss of livelihoods, and the inability to be
around family and loved ones, are just a few of the challenges facing us. And
situations such as these, often lead to or aggravate mental illness. I look
forward to sharing with all of you some of the things I’ve been doing over the
past several weeks to nurture my mental health, and I hope you find them useful
too.”
In the words of Ankhi
Das, Director, Public Policy, Facebook – India, South and Central Asia, “At Instagram, we’re aware of the impact the
pandemic is having on young people globally. We want to support their mental
well-being by amplifying mental health resources and empowering creators to
create inspiring, wellness related content. The Wellness Guide is a step in
that direction and we couldn’t be more thrilled to partner with Deepika
Padukone and her foundation, who’ve been playing a leading role in promoting
consciousness and action on mental health.”
To view the Guide, visit the profile of @DeepikaPadukone or The Live Laugh Love Foundation
(@tlllfoundation). Then, tap the middle icon to
view the ‘Wellness Guide’. While viewing it, you can see posts and videos that
she has curated, paired with helpful tips and advice. If you want to learn more
about a specific post, you can tap on the image or video to view the original
Instagram post. You can also share a Guide to your story or in Direct by
tapping on the share button in the upper right corner. In the coming days,
you’ll also be able to access Guides within the Explore tab.
While everyone can view the Guide, creation
currently has only been opened to a small group of wellness expert
organizations, publishers and creators across the world. This may expand to
additional focus areas in the future.
This new feature is another step from Instagram to
support the community during these times. In the past couple of months, the
platform has launched the ‘Thank you hour’ and ‘Dhanyavad’ stickers to help you
express gratitude towards those who’re helping you get through these times, new safety features to manage unwanted interactions and
curating a series of ‘Live In Your Living
Room’ series of
Instagram Live music concerts to help bring people together.
Readers, please feel free to share your opinion by leaving your comments. As always your valuable thoughts are highly appreciated!
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