A Potpourri of Vestiges Feature
Mirchi, India's no. 1 city-centric music and entertainment company, redefines the audio entertainment industry with the launch of its mobile app – Mirchi Plus. Continuing its digital journey in becoming a phone-first brand, the Mirchi Plus app offers a huge library of original audio stories, podcasts, Mirchi’s ever entertaining videos, entertainment news & more.
Mirchi Plus allows fans & listeners
to access Mirchi’s content library anytime, anywhere. Mirchi Plus will be
available on Apple and Android smartphones, as well
as the Android Auto and AppleCar play systems.
Mirchi Plus offers a
bouquet of content across 10 different languages - English, Hindi, Punjabi, Marathi, Gujarati,
Bangla, Telugu, Tamil, Malayalam, and Kannada - and also
provides audio stories across genres like drama, comedy, romance, horror, thriller
and many more. Mirchi Plus will launch new marquee audio shows every month,
providing an expansive selection of content to users.
The app will offer
exclusive audio content to listeners which includes a first-of-its-kind-crime
audio story inspired by true events titled ‘1000 Crore Ki Laash’ narrated by Nawazuddin Sidiqqui. Listeners
will soon find popular artists like Neena Gupta as the narrator for a
romance-based audio story ‘Aakhri Rishta’, Rhea
Chakraborty for a travel drama called ‘Purane Khat’, and Ashutosh Rana for a
supernatural thriller named ‘Varuthi’. That’s not all! Some of Mirchi’s finest content
like Mirchi Murga,‘The Devdutt Patnaik’ mythology show, ‘Bhatt Naturally’ a
talk show series hosted by Mahesh and Pooja Bhatt on Bollywood controversies,
Kareena Kapoor Khan’s show ‘What Women Want’, interview series with top
Bollywood celebrities and show on the legendary ‘Manto’ voiced by top
personalities like Nandita Das, Nawazuddin Siddiqui and RJ Sayema will also be
available on Mirchi Plus.
Talking about
this launch, Mr. Vineet Jain, Managing Director, BCCL said, “Mirchi
has always been the audience's go-to choice for all things music; with the
launch of ‘Mirchi Plus’ we now enter the exciting & evolving space of
story-telling and original content. This transforms Mirchi into its full
digital avatar, allowing us to pick, analyse and act on consumer signals in real
time.”
Commenting on the launch, Mr.
Prashant Panday, MD & CEO, ENIL says, “Mirchi has dominated the
radio industry for over two decades with its best-in-class audio entertainment.
With the evolving needs of our consumers and the rapid adoption of digital
avenues for entertainment, we wanted to expand our consumer engagement and be
present where our consumers are. Mirchi Plus strengthens our digital play.
Through the launch of the app, we look forward to building a multi-lingual and
immersive audio experience for our listeners. Moreover, Mirchi Plus is a
significant addition to Mirchi’s digital properties aiding Mirchi in fulfilling
its goal of generating 25% ofour revenues from digital."
Adding his point
of view, Mr. Nandan Srinath, Executive President, ENIL says, “The team
at Mirchi is so excited with the launch of Mirchi Plus! This is a major stride
for us in delivering new & original content, gathering data for action, and
providing measurable & actionable outcomes for our advertising partners.
The Mirchi Plus app is crucial to the enduring success of our company, brand and
people in the coming decade.”
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